Insane Clown Posse

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Insane Clown Posse

Post  Juggaloco420 on Sun Sep 12, 2010 9:11 pm

Insane Clown Posse is an American hip hop duo from Detroit, Michigan. The group is composed of Joseph Bruce and Joseph Utsler, who perform under the respective personas of the "wicked clowns" Violent J and Shaggy 2 Dope. Insane Clown Posse performs a style of hardcore hip hop known as horrorcore and is known for its elaborate live performances. The duo has earned two platinum and three gold albums. According to Nielsen SoundScan, the entire catalog of the group has sold 6.5 million units in the United States and Canada as of April 2007.[1]

Originally known as Inner City Posse, the group introduced supernatural- and horror-themed lyrics as a means of distinguishing itself stylistically. The duo founded the independent record label Psychopathic Records with Alex Abbiss as manager, and produced and starred in the feature films Big Money Hustlas and Big Money Rustlas. They formed their own professional wrestling federation, Juggalo Championship Wrestling, and later collaborated with many well-known hip hop and rock musicians.
Early history (1985–1994)

Formation of the group

Joseph Bruce (Violent J) and Joseph Utsler (Shaggy 2 Dope) met in Oak Park, a suburb on the North border of Detroit, Michigan. Along with Utsler's brother, John, and friend, Lacy, they wrestled in backyard rings that they had built themselves.[4] In 1989, Joseph Bruce, as Jagged Joe, Joseph Utsler, as Kangol Joe, and John Utsler, as Master J, released the single titled "Party at the Top of the Hill" under the name of JJ Boys, but the group did not pursue a serious career in music.[5] Poverty and a difficult home life drove Bruce to move in with Rudy "The Rude Boy" Hill in River Rouge, a city near the industrial southwest side of Detroit.[6]

Feeling a sense of home and belonging, Bruce formed a gang called Inner City Posse, which was composed of Joseph Utsler, Rudy Hill, other friends of Bruce, and a number of other connections he had made in Southwest Detroit.[6] Bruce was jailed for ninety days in 1989–1990 for death threats, robbery, and violating probation;[7] this experience convinced him to reduce his involvement in gang life.[7] Bruce began his professional wrestling career after getting out of jail, and it was at his first show that he met Rob Van Dam and Sabu, two other first-timers with whom he became very good friends.[7] During this time Bruce brought Utsler backstage with him, and all four became close friends.

Bruce became frustrated with the backstage politics of the wrestling business and began searching for another career.[7] Back on the streets, Bruce began listening to hip hop with Utsler and with Utsler's brother, John. The trio performed at local night clubs, using the stage names Violent J, 2 Dope, and John Kickjazz, under the name of their gang, Inner City Posse.[5] Seeing a need for a manager, Bruce's brother Robert recommended his friend and record store owner Alex Abbiss, who established the Psychopathic Records record label with the group in 1991. Later that year the group released the self-produced EP entitled Dog Beats.[8] Growing popularity in the local music scene turned negative for the group's gang, which became the target of growing violence. After receiving jail sentences, the group members abandoned gang life.[7]

In late 1991, the group invested more money into production than was covered by returns. The group decided that its gangsta rap style was the cause of the problem: Most emcees at the time used similar styles, making it difficult for Inner City Posse to distinguish itself stylistically.[9] Referring to local rapper Esham's acid rap style, Bruce suggested the band adapt this genre, in a bid to have Detroit represent acid rap, much as Los Angeles represented gangsta rap. The group agreed, but not to copying the style of Esham closely. Instead, they suggested using horror-themed lyrics as an emotional outlet for all their negative life experiences. They were also unanimous in deciding not to rap openly about Satan, which Esham often did.[9]

After the change in musical style, the group decided it needed a new name. Utsler suggested keeping the "I.C.P." initials to inform the community that Inner City Posse was not defunct, an idea to which the group agreed.[9] Several names were considered before Bruce recalled his dream of a clown running around in Delray, which became the inspiration for the group's new name: Insane Clown Posse. The other members agreed, deciding that they would take on this new genre and name, and would all don face paint due to the success of their former clown-painted hype man.[9]

Upon returning home that night, Bruce says he had a dream in which "spirits in a traveling carnival appeared to him"—an image that would become the basis for the Dark Carnival mythology detailed in the group's Joker's Cards series.[9]

Carnival of Carnage and Ringmaster

The group began recording their debut album, Carnival of Carnage, with producer Chuck Miller. After recording only three songs for US$6,000 with Miller, Alex Abbiss made his first major managerial move by finding another producer, Mike E. Clark.[10] The group finished recording the album with Clark, who continued to work with them throughout their career. The album featured appearances from local rappers, including Esham and Kid Rock.[8] Just weeks prior to the release of their album, John left the group because he felt that it was "taking up too much of [his] life."[10] When Bruce and Utsler attempted to call a meeting to talk about the issues, John did not attend.[10]

Carnival of Carnage was released on October 18, 1992, with distribution within a 120-mile (190 km) radius of Detroit.[10] Allmusic reviewer Stephen Thomas Erlewine compared the group's performance on the album to "a third-rate Beastie Boys supported by a cut-rate Faith No More, all tempered with the sensibility that made GWAR cult heroes—only with ... more sexism and jokes that ... wind up sounding racist."[8] The follow-up EP, Beverly Kills 50187, sold well and gained a larger audience. During a live performance of the song "The Juggla", Bruce addressed the audience as Juggalos, and the positive response resulted in the group using the word thereafter.[11] The word has been the subject of criticism from both Ben Sisario of Rolling Stone and Allmusic's Erlewine, who suggested the term is similar to the racial slur jigaboo.[8][12]

The group's second studio album, Ringmaster, was released on March 8, 1994, and its popularity enabled the group to sell out larger nightclubs across Detroit.[11] Because Bruce and Utsler made reference to the Detroit-produced soft drink Faygo in their songs, they "figured it would be cool to have some on stage with [them]."[13] During a concert in 1993, Bruce threw an open bottle of Faygo at a row of concertgoers who were giving them the finger. After receiving a positive response, Bruce and Utsler have since continued to spray Faygo onto audiences.[13] A subsequent national tour increased sales of the album,[11] earning Ringmaster a gold certification.[14] The group's second EP, The Terror Wheel, was released on August 5, 1994. One of the songs from the EP, "Dead Body Man", received considerable local radio play.[11] The same year marked their first "Hallowicked" concert, which has since continued annually on Halloween night in Detroit.[11]

Major releases (1995–1997)

Riddle Box

In 1995, Bruce and Utsler attempted to obtain a contract with a major record label. The duo eventually signed a contract with the short-lived Jive Records sub-label Battery Records,[11] which released the group's third studio album, Riddle Box, on October 10, 1995.[15] After Battery/Jive Records showed little interest in promoting the album, Insane Clown Posse funded the promotion of Riddle Box independently. This effort led the group to Dallas, Texas, where it persuaded several music retail stores to stock the album. Sales averaged 1,500 copies per week as a result.[16]

The Great Milenko

Manager Alex Abbiss negotiated a contract with the Walt Disney Company-owned label Hollywood Records, which reportedly paid US$1 million to purchase the Insane Clown Posse contract from Battery/Jive/BMG Records.[17] The group started recording its fourth studio album, The Great Milenko, in 1996, during which Disney requested that the tracks "The Neden Game," "Under the Moon," and "Boogie Woogie Wu" be removed. Disney also asked that the lyrics of other tracks be changed, threatening to not release the album otherwise.[18][19] Bruce and Utsler complied with Disney's requests, and planned to go on a national tour with House of Krazees and Myzery as their opening acts.[18]

During a music store autograph signing, Insane Clown Posse was notified that Hollywood Records had recalled the album within hours of its release,[18] despite having sold 18,000 copies and reaching #63 on the Billboard 200.[20][21] The group was also informed that its in-store signings and nationwide tour had been canceled, commercials for the album and the music video for "Halls of Illusions" (which had reached #1 on The Box video request channel) were pulled from television, and that the group was dropped from the label.[18] It was later revealed that Disney was being criticized by the Southern Baptist Convention at the time because of Disney's promotion of "Gay Days" at Disneyland, in addition to presiding over the gay-themed television sitcom Ellen. The Convention claimed Disney was turning its back on "family values."[22] Although Abbiss told the press that Disney had stopped production of The Great Milenko to avoid further controversy, Disney claimed instead that the release of the album was an oversight by their review board, and that the album "did not fit the Disney image" because of its "inappropriate" lyrics,[23] which they claimed were offensive to women.[24]

After the termination of the Hollywood Records contract, Insane Clown Posse signed a new contract with Island/PolyGram Records, which agreed to release the album as intended.[19][25] Entertainment Weekly music critic David Browne gave the record a C-minus rating: "[With] its puerile humor and intentionally ugly metal-rap tunes, the album feels oddly dated."[20] The Great Milenko was certified platinum with over 1.7 million copies sold.[1] One of the group's first projects with Island Records was an hour-long documentary titled Shockumentary, which aired on MTV. The station initially refused to play the documentary, but Island Records persuaded them to air it as a personal favor.[25] Shockumentary helped increase album sales from 17,000 to 50,000 copies per week.[25] Island also rereleased the group's first two albums.

Nationwide tour with House of Krazees and Myzery

Two days after the ECW program, Insane Clown Posse began its rescheduled nationwide tour with House of Krazees and Myzery. Their first concert, held in Orlando, Florida, was hand-picked by Insane Clown Posse and free to the public.[26] Halfway through the tour, Brian Jones of House of Krazees had a falling out with his band members. Jones left the group, forcing House of Krazees to quit the tour.[26]

The success of the tour enabled Bruce and Utsler to purchase new houses both for each other and for their families.[25] Bruce even told his mother to quit her job because he would pay her expenses.[27]

Eminem feud

In late 1997, Bruce took Myzery to St. Andrew's Hall. Eminem, then an unknown local emcee, approached Bruce and handed him a flyer advertising the release party for The Slim Shady EP. The flyer read, "Featuring appearances by Esham, Kid Rock, and ICP (maybe)."[27] Bruce asked why Eminem was promoting a possible Insane Clown Posse appearance without first contacting the group. Eminem explained, "It says 'maybe.' Maybe you will be there; I don't know. That's why I'm asking you right now. You guys comin' to my release party, or what?"[27] Bruce, upset over not being consulted, responded, "Fuck no, I ain't coming to your party. We might have, if you would've asked us first, before putting us on the fuckin' flyer like this."[27] Eminem took Bruce's response as a personal offense, subsequently attacking the group in radio interviews. Bruce and Utsler responded later in 1999 by releasing a parody of Eminem's "My Name Is" entitled "Slim Anus". Barbs between Insane Clown Posse and Eminem continued.[28] However, Eminem and ICP have since reconciled.

The House of Horrors Tour

One month after ICP's Strangle-Mania Live, Insane Clown Posse began their second nationwide tour, "The House of Horrors Tour", with Myzery added as one of the opening acts. While searching for the second opening act, Bruce received a telephone call at his home from former House of Krazees members Jamie Spaniolo and Paul Methric, who told Bruce that the group was officially disbanded and asked to be on the tour.[27] Spaniolo and Methric provided a demo tape containing three songs: "2nd Hand Smoke", "Diemotherfuckdie", and "How Does It Feel?"[27] Bruce was extremely impressed, and immediately had a contract drafted with Psychopathic Records for the new group to sign. Bruce, Spaniolo, and Methric agreed on the band name Twiztid. The House of Horrors Tour thus featured Insane Clown Posse, with opening groups Twiztid, Myzery, and Psycho Realm.[27]

Legal troubles

On November 16, 1997, Bruce was arrested on an aggravated battery charge after allegedly striking an audience member thirty times with his microphone at a concert in Albuquerque, New Mexico. Bruce was held for four hours before being released on US$5,000 bail.[29] The January 1998 issue of Spin magazine ran a four-page cartoon lampooning Insane Clown Posse and Juggalos, claiming that the group was offensive "not for their obscenity, but for their stupidity." Spin likened Insane Clown Posse's stage act to "a sort of circus karaoke" and portrayed the group's fans as overweight suburbanites. On the group's website, Bruce responded to the article by stating, "I could give a fuck less."[30]

After a show in Indianapolis, Insane Clown Posse's tour bus stopped at a Waffle House in Greenfield, Indiana. When a customer began to harass Spaniolo and Bruce, a fight broke out between the customer and all of the bands' members.[27] Months later on June 4, 1998, Bruce and Utsler pleaded guilty to misdemeanor disorderly conduct charges (reduced from battery) in an Indiana court and were fined US$200 each. Members of Twiztid, Myzery, and Psycho Realm were charged with battery.[31] The group's tour was briefly derailed in January 1998, when their tour bus drifted off a highway and down an embankment, leaving Frank Moreno of Psycho Realm with a concussion. As a result of the accident, Insane Clown Posse postponed two shows scheduled for Cleveland, Ohio, on January 22 and January 23, but honored their promise to perform on January 25 and January 26.[32]

Mainstream success (1998–2000)

The Amazing Jeckel Brothers

On April 19, 1998, in Minneapolis, Minnesota, Bruce suffered a panic attack during a performance and was carried off stage.[33] Bruce, who later recalled being completely "out of it",[33] found scissors and cut off his dreadlocks.[33] After suffering another panic attack once he returned home, Bruce opted to spend three days in a Michigan mental health program.[33] Insane Clown Posse later cancelled the last two weeks' worth of dates on its United States tour,[33] but subsequently launched their first European tour.[34][35]

By late 1998 over one million copies of The Great Milenko had been sold,[36] and Insane Clown Posse was ready for its fifth album, The Amazing Jeckel Brothers. Working with Mike E. Clark and Rich "Legs Diamond" Murrell, Bruce and Utsler developed their album with the highest of hopes. The group was known nationally, but were not taken very seriously. Hoping to receive the respect Bruce and Utsler felt they deserved, they planned to feature well-known, respected rappers on their album.[36] Bruce stated outright that he wanted to involve Snoop Dogg and Ol' Dirty Bastard. They paid Snoop Dogg US$40,000 to appear on the song "The Shaggy Show." Snoop Dogg also helped them contact Ol' Dirty Bastard, who was paid US$30,000 for his appearance. Ol' Dirty Bastard recorded his track in a matter of two days; however, his recording consisted of nothing more than him rambling about "bitches."[36] It took Bruce and Utsler a week to assemble just four rhymes out of his rambling, and had to re-record the track and title it "Bitches."[36] Finally, Insane Clown Posse contacted Ice-T, who charged them only US$10,000.[36] The group felt that Ice-T's song did not belong on the album, and was instead released on a later album, Psychopathics from Outer Space.[36]

To help increase their positive publicity, the group hired the Nasty Little Man publicity team.[36] The team set up a photo shoot for Insane Clown Posse that was to appear on the cover of Alternative Press magazine in Cleveland. On the set of the photo shoot, a member of the publicity team approached Bruce and explained that in the song "Fuck the World", the lyric that stated "Fuck the Beastie Boys and the Dalai Lama" needed to be changed.[36] Insulted, Bruce exclaimed that his music would not be censored again—referring to Disney's previous requirement for censorship.[36] Nasty Little Man told Bruce that the Beastie Boys were not only clients of the company but also personal friends, and the Beastie Boys told the company to make Bruce change the lyric.[36] In response, Bruce fired Nasty Little Man and asked its team to leave the photo shoot.[36]

The Amazing Jeckel Brothers was released on May 25, 1999, and reached #4 on the Billboard album charts,[37] and has since been certified platinum by the RIAA.[14] Stephen Thomas Erlewine gave the album a "four out of five stars" rating, stating that "[Insane Clown Posse] actually delivered an album that comes close to fulfilling whatever promise their ridiculous, carnivalesque blend of hardcore hip-hop and shock-metal had in the first place".[38] Rolling Stone writer Barry Walters gave the album a "two out of five stars" rating, writing that "no musical sleight of hand can disguise the fact that Shaggy and J remain the ultimate wack MCs."[39] At the same time as The Amazing Jeckel Brothers' release, Island Records merged with Def Jam Records. It quickly became apparent to Bruce and Utsler that Def Jam Records had no interest in them.[36] Eminem, who had begun to gain mainstream success, insulted Insane Clown Posse in interviews, tours, and the song "Till Hell Freezes Over."[36]

Big Money Hustlas

On Insane Clown Posse's previous tour (The House of Horrors Tour), they had watched the movie Big Ballers.[36] The group, as well as Twiztid, loved the video. After Insane Clown Posse finished its The Amazing Jeckel Brothers album, Bruce and Utsler decided to create their own movie, Big Money Hustlas, with the same low-budget comedy style as Big Ballers. Island Records gave them US$250,000 to begin work on the movie.[36] Bruce and Utsler were contacted by John Cafiero, who said that he was a fan of Insane Clown Posse, and offered to direct the movie.[36] Insane Clown Posse asked Mick Foley to appear in the movie as "Cactus Sac", a parody of his "Cactus Jack" persona. Cafiero retained the Misfits, Fred Berry, and, at Bruce's request, Harland Williams.[36] The script was written by Bruce, and filmed in New York City.[36] Bruce played a crime boss and Utsler portrayed a police detective.[40][41] The stage crew members, who showed their dislike for Insane Clown Posse, were a source of contention. Despite the crew striking twice, the movie was filmed in two months.[36]

Woodstock 1999

While on "The Asylum In-store Tour", Bruce and Utsler were informed by Abbiss that they were offered US$100,000 to perform at Woodstock 1999.[42] They were excited about the offer, as it indicated their impact on the music industry. Some people perceived participating in Woodstock 1999 was a sell-out for the group; however, Bruce and Utsler disagreed. As Bruce explains, "[Woodstock] sold out the mainstream style for us! Woodstock never came to us and asked us to change one fuckin' thing about us or our show! They wanted ICP just as ICP is, and nothing else. If that ain't fresh, then I don't know what the fuck is!"[42]

Amazing Jeckel Brothers Tour troubles and Sharon Osbourne feud

After Woodstock 1999, Insane Clown Posse began its "Amazing Jeckel Brothers Tour", along with musicians Biohazard, Krayzie Bone, Twiztid, Mindless Self Indulgence, and Coal Chamber.[42] Biohazard, Mindless Self Indulgence, Krayzie Bone, and Twiztid were well-received by audiences;[42] however, Coal Chamber was not. Insane Clown Posse fans were not purchasing tickets, as they did not like Coal Chamber.[42] For the three shows that Coal Chamber played, there were multiple ticket refunds.[42] Bruce and his brother, Rob, made the decision to eliminate Coal Chamber from the tour. After doing so, there were no tickets returned for the remainder of the tour dates.[42] Bruce and Utsler claimed that Coal Chamber had been removed from the tour because of equipment problems, but later revealed the true reason for their actions on The Howard Stern Show, which aired August 19, 1999.[42] Bruce continued by saying, "Nobody will tell you that, because everybody's afraid of your crumpet-ass bitch manager."[42] Later that night, Stern contacted Bruce and Utsler, asking them to appear on his show the following day to talk with Coal Chamber's manager, Sharon Osbourne.[42]

Before the show went on air, Osbourne bet Bruce and Utsler US$50,000 that Insane Clown Posse's next album would not even sell 200,000 copies—a bet that Bruce accepted.[42] On air Osbourne informed Bruce and Utsler that Coal Chamber filed a lawsuit for breach of contract.[43] Osbourne stated that her group was to receive US$12,500 per show for a scheduled two-month package tour. Bruce reiterated that Coal Chamber's music did not appeal to Insane Clown Posse fans, and that ticket refunds decreased after Coal Chamber had been removed from the tour.[43] Osbourne then made public the bet with Bruce about Insane Clown Posse's next album, also stating that the duo would be subsequently dropped from their distributor. In Osbourne's words, "You're dead. Your career is over."[43] Bruce predicted that the group's next album would sell at least 500,000 copies;[43] however, the bet officially stood at 200,000 copies as agreed by both Bruce and Osbourne backstage.[42]

Bizaar and Bizzar

On January 10, 2000, Utsler collapsed on stage during a performance at the House of Blues in Chicago and was rushed to Northwestern Memorial Hospital. He was diagnosed with flu-related symptoms and abnormally low blood sugar. As a result of the incident, the following week's concert dates were rescheduled.[44] In June 2000, Eminem physically attacked Douglas Dail, an Insane Clown Posse affiliate, threatening him with a gun in the parking lot of a car audio store in Royal Oak, Michigan.[45] Eminem pleaded guilty to a lesser charge in exchange for two years probation and a US$10,000 fine.[46] In July 2000, Bruce and Utsler staged the first annual Gathering of the Juggalos at the Novi Expo Center in Novi, Michigan.[47] Described by Bruce as a "Juggalo Woodstock", the Gathering of the Juggalos was a three-day music festival that featured wrestling, games, seminars, contests, sideshows, and performances by all Psychopathic Records' artists.[47] Also featured at the event were Vampiro—who both wrestled and performed—Project Born, and Kottonmouth Kings.[47] On July 18, 2000, Big Money Hustlas was released direct-to-video.[36]

After the Gathering of the Juggalos, Insane Clown Posse set out to release its sixth and seventh studio albums—Bizaar and Bizzar—as a double album. While recording the albums, the duo had a fallout with long-time producer Mike E. Clark.[47] Bizaar and Bizzar were the last complete albums Clark would produce with Insane Clown Posse until his return in 2007. Bruce and Utsler flew to Denver, Colorado to add the finishing touches to the albums.[47] Bizaar and Bizzar were released on October 31, 2000, peaking at #20 and #21, respectively, on the Billboard 200.[48][49] In The New Rolling Stone Album Guide, Ben Sisario wrote that the albums "qualify as ICP's masterworks of both merchandising and music." Both albums were given a "three out of five stars" rating.[12] The combined sales were around 400,000 copies, exceeding the bet placed previously with Sharon Osbourne; Osbourne did not come through with payment for having lost the bet.[47]

Two music videos were released from the albums: "Tilt-a-Whirl," from Bizaar, and "Let's Go All The Way," a cover of a Sly Fox song from Bizzar. MTV agreed to play "Let's Go All The Way" on their network, airing it once in the late evening.[47] Bruce and Utsler decided to bombard Total Request Live (TRL) with requests for the video.[47] While on their "Bizaar Bizzar Tour," Insane Clown Posse posted on its website that December 8 was the day for their fans request the video. Bruce and Utsler named that day "The Mighty Day of Lienda," meaning "The Mighty Day of All or Nothing."[47] On December 8, Rudy Hill, Robert Bruce, Tom Dub, and six other Psychopathic Records employees and friends drove down to New York City. They were met by nearly 400 Insane Clown Posse fans standing outside in front of the TRL studio window, all with signs supporting the duo.[47] Thirty minutes before the show began, Viacom security guards and New York City police officers were dispatched to remove all the fans from the sidewalk.[47] When some fans, including Robert Bruce, refused to move because it was a public street and no other individuals were asked to move, they were assaulted.[47] All telephone requests for the video to be played were ignored, and Insane Clown Posse was never mentioned during the show.[47] MTV later informed Island Records that the heads of the network must choose the band first before it can become eligible to be featured on TRL.[47]

Independent releases (2001–present)

Bruce and Utsler left Island Records, signing a contract with D3 Entertainment to distribute every release on Psychopathic Records, which would remain independently funded, produced, and recorded.[50] Insane Clown Posse had their own studio built, called "The Lotus Pod."[47] In the spring of 2001, Insane Clown Posse's road manager William Dail was arrested in Omaha, Nebraska for allegedly choking a man who waved an Eminem t-shirt in front of the band. Dail was charged for misdemeanor assault and battery. The charges were reduced to a US$100 fine after he plead guilty to a lesser charge.[51][52]

The second Gathering of the Juggalos was held from July 13–July 15 at the SeaGate Convention Centre in Toledo, Ohio.[47] The event featured the same activities as the first Gathering of the Juggalos, as well as guests such as Bone Thugs-n-Harmony, Vanilla Ice, and Three 6 Mafia.[47] On June 15, 2001, Bruce was arrested in Columbia, Missouri for an outstanding warrant in St. Louis stemming from an incident in February 2001. That incident involved Insane Clown Posse allegedly attacking employees of a St. Louis radio station over disparaging remarks that a disc jockey made on the air. The police used several squad cars to detain Bruce, Utsler, and two associates a few miles from a venue where the group had completed a concert. Bruce was transferred to St. Louis the following day and released on bail without charge on June 18.[53]

The Wraith: Shangri-La

The face of the sixth Joker's Card is "The Wraith"—or simply, Death. The card featured two "exhibits", Shangri-La and Hell's Pit, which would each be given its own album.[54] On November 5, 2002, Insane Clown Posse released their eighth studio album, The Wraith: Shangri-La, where it is revealed that the hidden message of their music was always to follow God and make it to Heaven.[54] Ben Sisario criticizes the series' ending in the Rolling Stone Album Guide, writing "the whole thing was some bland divine plan ... Is this man's final dis of God, or His of us?"[12] Some critics perceived the spiritual element of the storyline as a joke or a stunt. Allmusic writer Bradley Torreano wrote that "Even if it is a joke, it isn't a funny one, or even a clever one."[55] According to Bruce, "We went on an in-store tour right when the sixth Joker Card came out. It was the most moving thing we ever went through in our lives. All across the country, it had such an effect. People would come to the in-stores crying, thanking us. A very, very emotional time. ... Some people might've been upset by that, but through our eyes all we did was touch a lot of people. We definitely wanted it to be something everlasting. Maybe a 19-year-old might not understand or like that ending now. But later, when he has four kids, he might think, 'That was the shit.'"[56]

The Wraith: Shangri-La debuted at #15 on the Billboard 200 and #1 on the Top Independent Albums chart.[57] In September 2003, Insane Clown Posse was voted the worst band of any musical genre in Blender, with The Wraith: Shangri-La named as the group's worst album.[58] The magazine also gave the album a positive review for its "charming, good-natured idiocy."[59] Insane Clown Posse went on the 75-date "Shangri-La World Tour", where they performed across the United States, Australia and Europe.[54] While in Australia, customs confiscated all the group's Faygo, assuming that they were bringing it for commercial purposes. Insane Clown Posse tried to explain that they are performers and that the soda was part of their act, but were still unable to use the Faygo and forced to use a different form of soda for their Australian tour.

Bruce and Utsler later signed a new contract with Sony BMG's RED Distribution, and launched the Psychopathic Europe record label.[50]

Hell's Pit and post "Joker's Cards" era

Following the release of The Wraith: Shangri-La, Bruce admitted that he was considering not completing the production of Hell's Pit. He is quoted as describing Shangri-La as "the end of the road. It's the end of the Joker's Cards. After this I could do anything I want, for the rest of my life. The positivity was so unbelievable."[60] On August 31, 2004, Insane Clown Posse released their ninth studio album, Hell's Pit, the second exhibit of The Wraith, intended to warn listeners of the horrors of Hell. Bruce described the album as the darkest, most painful work he had ever done.[50] Two versions of the album were released, each containing a different DVD. One release featured a live concert and a twelve-minute music video for the song "Real Underground Baby", and another featured a short film for the song "Bowling Balls", which was the first 3-D film shot in high-definition video.[50] In 2005, D12 and Insane Clown Posse ended their feud, with the help of member Proof.[61] Attempts to officially end the feud between Eminem and Insane Clown Posse have been unsuccessful,[62][63] but Bruce states that the rivalry has ended.[64]

On February 1, 2006, Insane Clown Posse fan Jacob D. Robida attacked individuals in a gay bar in New Bedford, Massachusetts with a handgun and a hatchet—a weapon featured in the logo of the group's record label, Psychopathic Records.[65][66] Robida had a swastika tattoo and flaunted Nazi insignias and paraphernalia on his website.[67] On February 5, Robida shot and killed a traffic officer during a routine stop. When police pulled Robida over during a later stop, he killed his girlfriend, Jennifer Bailey of Charleston, West Virginia, then opened fire on the police. Robida was shot twice in the head during the shootout with the police, and later died in the hospital.[66] On February 7, Insane Clown Posse released a statement on the Robida attacks. The group's manager Alex Abbiss extended Bruce and Utsler's condolences and prayers to the families of the victims, stating that "It's quite obvious that this guy had no clue what being a Juggalo is all about. If anyone knows anything at all about ICP, then you know that they have never, ever been down or will be down with any racist or bigotry bullshit."[68]

On October 21, 2006, Insane Clown Posse performed at one of twenty benefit shows organized by MySpace as part of the "Rock for Darfur" campaign to raise awareness of the War in Darfur and funds for the region's aid.[69] On March 20, 2007, Insane Clown Posse released their tenth studio album, The Tempest, which debuted at #20 on the Billboard 200 and sold nearly 33,000 copies in its first week.[14][70] In 2008, Bruce and Utsler starred in the film Death Racers. It was released direct-to-video on September 16, 2008, by The Asylum.[71] In December 2008, John Antonelli filed a lawsuit against the group after being struck by an unopened two-liter of Faygo during a performance at the Fargo nightclub The Hub, formerly known as Playmakers. Antonelli is seeking at least $50,000 in damages. The lawsuit also names the venue, Playmakers, as a defendant. An attorney for Playmakers states that only Bruce should be held liable.[72]

Big Money Rustlas and new Joker's Cards

Filming of Big Money Rustlas, a Western spoof, began in January 2009,[56] and concluded on February 24, 2009.[73] The tenth Gathering of the Juggalos took place at Hogrock in Cave-In-Rock, Illinois from August 6 to 9. The event had the largest attendance in Gathering history with over 20,000 people.[62] Over 120 musical artists performed at the event, including the likes of Tech N9ne, Kottonmouth Kings, Ice Cube, GWAR, Coolio, Vanilla Ice, Onyx, Scarface, The Dayton Family, Bizarre, Esham, and NATAS.[74] At the event, the Big Money Rustlas trailer was screened twice.[75] An infomercial for the event was released online by Psychopathic Records.[76] Insane Clown Posse's eleventh studio album, Bang! Pow! Boom!, was released on September 1, 2009. It debuted at #1 on the Billboard Top Independent Albums chart and #4 on the Billboard 200.[77][78] The album was later revealed to be the first of a "second deck" of Joker's Cards.[79] The Detroit News music critic Adam Graham gave the album a B rating, describing it as "the best material the Clowns have touched since 1999's The Amazing Jeckel Brothers."[80]

The songs of Insane Clown Posse center thematically on the mythology of the Dark Carnival, which the duo claim is a spiritual force that has revealed a series of stories known as Joker's Cards. These stories each offer a specific lesson designed to change the "evil ways" of listeners before "the end consumes us all." Insane Clown Posse has a dedicated following, often referred to by the group as Juggalos and Juggalettes. However despite their success, they have been panned by music critics throughout their career.[2][3]On December 5, 2009, Saturday Night Live aired a sketch titled "Kickspit Underground Rock Festival", which parodied the Gathering of the Juggalos infomercial.[76] Bruce stated that he was not offended by the parody, and that he thought that the sketch was "hilarious" and "a humongous compliment".[76] On February 17, 2010, Psychopathic Records signed a contract with Universal Music Group's Fontana Distribution.[81] On March 9, 2010, Insane Clown Posse were interviewed by Nightline journalist Martin Bashir. Bruce hated the segment, stating that Bashir took statements made by the duo out of context, pairing one of Bruce's responses with a different question than he had been asked.[82]

The trailer for Big Money Rustlas spawned a parody video called "Juggalo News", which achieved popularity on CollegeHumor and Funny or Die, and was praised by Bruce on his Twitter account.[83] On April 6, 2010, Bang! Pow! Boom! was reissued in a "Nuclear Edition", which featured previously unreleased material and music videos for the songs "In Yo Face" and "Miracles".[84] During this period, the duo won the Detroit Music Award for Outstanding Hip-Hop Artist/Group.[85] On April 17, Saturday Night Live aired a sketch which parodied the "Miracles" music video, featuring host Ryan Phillippe and cast member Bobby Moynihan.[86] Insane Clown Posse responded favorably to the parody, and asked to appear on the show.[83]

Big Money Rustlas was released on August 17, 2010.[56][75] Bruce and Utsler plan to tour theaters around the country to screen the film before its DVD release.[56] Insane Clown Posse intends to reveal its second new Joker's Card at its Hallowicked show on October 31, 2010.[79]
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